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EXECUTIVE SUMMARY

"Video Marketing Best Practices: Lights, Camera, Action!...Now What?"                 

The Harlem Shake…Gangnam Style…The Dancing Baby….Chances are, you’ve heard of at least one of these videos and that’s because each of them went viral on the Internet.  (A video becomes viral when the information or subject matter is shared repeatedly via social media, email, or word-of-mouth). 

Wouldn’t it be awesome if your videos for your brand also started attracting millions of viewers? So before you yell Action! ,we have some quick tips, checklists, and best practices for shooting a successful video campaign for your brand.  Be sure to download the marketing guide for more details on how to effectively use video marketing in your digital strategy.                                 


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