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Understanding the 'Buzz' Around Social Media: Finding the Right Social Media Mix

You might have heard that Social Media can help build your brand, promote your product and services, help collect feedback from your customers, increase your traffic and generate conversions - but if it was really that simple and it can do all sorts of magnificent things for your brand, why aren’t most businesses today leveraging this medium as part of their online marketing strategy?  This white paper will help you understand some of the opportunities and challenges associated with Social Media, whether you are a small business that services a local town or an international one that works on a global scale. 

 
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