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EXECUTIVE SUMMARY

"Confessions of an Email Marketer: The Science Behind Boosting Conversions?"                 

If you thought email marketing was just about sending a mass email to your contact list, THINK AGAIN! Emails can be a powerful mechanism for brands – just like yours – to engage new and existing customers. But what happens when your email isn’t even deliverable? Oftentimes, email marketers battle email bounces, spam filters and even the dreaded blacklist.

 In this marketing guide, we’ll discuss the common mistakes to avoid and the best practices for ensuring your email campaigns can dodge spam blockers, arrive to your recipient’s inbox, get noticed, and  - ultimately – get opened! 


                                


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