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EXECUTIVE SUMMARY

"WEB ANALYTICS: How to Make Your Digital "Brain" Smarter With Data & Insights"                 

One of the most important things to remember when you launch any digital marketing campaign, is that IT DOESN’T END THERE!

Similar to the way that you’d check your financial reports to verify costs, you must also analyze the data from your digital marketing campaigns in order to understand how well they’re working. After all, if you can’t measure it, how can you expect to improve it? In this guide we’ll explore five essential steps for tracking and measuring your digital marketing campaigns. 
                                

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